In the coffee shop I always go to, I saw a woman drinking coffee in the advertisement, which is not at all a coincidence, because it has clear psychological and commercial purposes. The image of a woman drinking coffee is associated with moments of relaxation, personal satisfaction and self-care. The image of a woman is seen as a symbol of elegance, softness and refined taste, and this shows that the product she is trying is sophisticated and classy. Viewers are emotionally reactivated by the warmth and aesthetics of the image.