Advertisements that show elements of sexualization and objectification of female body.

 This is a store advertisement for women's underwear. It shows a model wearing lingerie to promote the brand. It does involve a degree of sexualization because the focus is on her body shape and provocative pose ,a common marketing taactic to attract attention. This sexual appeal used to sell is a classic example of both sexualization and objectification of female body. 

This photo was taken in a café where I often sit to have a coffee. I have always been asking myself by the use of such images, as in this case, of a woman who has no connection at all with the services or products offered in that place.The girl,dressed in a non-provocative dress, still expresses sensuality through her pose, with one sleeve of the dress lowered. She is not advertising any product, but rather is used as an advertisement herself ,as a decorative object.  Through the sensuality that this portrait conveys the business wants to promote  a cozy,warm and romantic place.

These advertisements can be related with different gender stereotypes .

First, women are valued only for their beauty and they exist to be desired. 

Second,they can show beauty standards ,how perfection is represented. 

Worked by Fjona 🫶